How it works

From series bible to DM, end to end

Every episode goes through the same pipeline. AI speeds up the work; the decisions stay with you.

The pipeline

Nine steps. Steps marked in coral wait for your approval.

01Your call
Series bible
Topic, tone, audience, style and rules in one document.
02Your call
30-day plan
Episode titles, hooks and CTA keywords.
03Automatic
Script
Researched copy that follows the series bible.
04Automatic
Voiceover
In the voice you choose, timed word by word.
05Automatic
Scene plan
Every sentence on the right template at the right time.
06Automatic
Render
1080×1920 video with synced captions.
07Your call
Approval
Watch, fix or approve.
08Automatic
Publish
At the scheduled time, through the official API.
09Automatic
DM
Automatic replies to the keyword via ReplyHook.

Each provider sits behind a swappable interface. Today we use:

Claude (Anthropic)
The series bible, episode plan, script and scene plan are written with Anthropic's Claude models.
ElevenLabs
Voiceovers are generated with ElevenLabs and timed word by word, on a paid plan that allows commercial use.
Official Instagram API
Posting and insights go through Meta's Instagram API. We never see your password.
Our own render engine
Videos are rendered on our own servers, frame by frame in a headless browser, then encoded with FFmpeg.

Your Instagram account is your shop window. We treat it that way.

Encrypted access tokens
Instagram and other service tokens are stored in the database encrypted with AES-256-GCM.
Approval before publishing
By default, no video is posted without your approval.
Official API only
No bots, no browser automation, no password sharing. You can remove the connection at any time.
Content safety
Generations with copyrighted characters, brand logos or impersonation of real people are blocked; suspicious content goes to review.

SeriHook is in invite-only beta. Join the waitlist and we'll email your invite code when it's your turn.