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Use cases

For anyone who needs to post consistently

An example series idea for each use case, with the first episodes of its 30-day plan. All of it is illustrative.

Creators

You want to post every day, but coming up with a fresh idea every day is exhausting. A series format takes the weight off ideas and editing.

Example series ideaexample

“Photography in 30 days”: one technique a day for better phone photos.

First episodes of the 30-day planexample
  1. Day 1What the rule of thirds actually says
  2. Day 2Why golden hour matters so much
  3. Day 3The easiest way to lock exposure
  4. Day 4When to turn portrait mode off
  5. Day 5Three ways to declutter a background
… and 25 more episodesCTA keyword: SETTINGS

Educators

Breaking a lesson into pieces brings students back every day. A series fits naturally into a curriculum.

Example series ideaexample

“One English phrase a day”: the phrases people use most in everyday conversation, with example sentences.

First episodes of the 30-day planexample
  1. Day 1When to say “I'm about to”
  2. Day 2“Used to” vs “be used to”
  3. Day 3Three ways to ask politely
  4. Day 4What “actually” adds to a sentence
  5. Day 5Five commonly mistranslated words
… and 25 more episodesCTA keyword: PHRASE

E-commerce

Instead of showing the same product the same way every day, episodes that each answer a question turn your catalogue into a story.

Example series ideaexample

“Choose the right coffee”: a series on brewing methods and bean differences that links back to products.

First episodes of the 30-day planexample
  1. Day 1Filter or espresso?
  2. Day 2How grind size changes the taste
  3. Day 3Making sense of roast levels
  4. Day 4Your first V60 at home
  5. Day 5How to keep coffee fresh
… and 25 more episodesCTA keyword: BREW

Agencies

Producing regular content for several clients takes time. A separate series bible and approval flow per client keeps things consistent.

Example series ideaexample

“Questions for a dental clinic”: short, informational answers to common patient questions.

First episodes of the 30-day planexample
  1. Day 1How often should you get a scale and polish?
  2. Day 2Daily habits for sensitive teeth
  3. Day 3A child's first dentist visit
  4. Day 4Floss or interdental brush?
  5. Day 5What to know about whitening
… and 25 more episodesCTA keyword: BOOK

Series on health, finance or legal topics are produced with an “for information only” note and can't make definitive claims.

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